Beyond the Logo: What Really Makes a Brand

Beyond the Logo: What Really Makes a Brand

 When you hear “branding,” you might think of logos, color schemes, or catchy slogans. While those elements matter, branding goes much deeper. It’s the sum total of how people experience and perceive your business, or more simply: it’s what...
Employee Spotlight, Frankie Ripley

Employee Spotlight, Frankie Ripley

Frankie Ripley is a Sales Operations Specialist at Lewis, supporting leasing operations, aligning cross-functional teams, and implementing solutions that improve operational efficiency and reduce errors. Outside of work, she enjoys musical theater, anime and manga,...
New Hire Announcement

New Hire Announcement

Contessa Chessman Senior Regional Director, Corporate-SoCal Where are you from? I was born and raised right here in Orange County, and I’m still rooted there while raising my three teenage boys. Do you have any hobbies? When I’m not at work, you can usually find me in...
Employee Spotlight, Daniel Gonzalez

Employee Spotlight, Daniel Gonzalez

Daniel Gonzalez is a Marketing Coordinator for Lewis Retail Centers. Originally from Madrid, Spain, Daniel brings a global perspective and passion for continuous learning to his work. Guided by Philippians 2:3, “Do nothing out of selfish ambition or vain...